Contributing Writer, Author at Your Trusted Source For Fixed Ops Technologies

Fighting Todays Dealership Turnover

January 28, 2020November 23, 2020 Contributing Writer 1856 Views Dealership Employee Retention

While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If you are a dealership owner, you

Loyalty and Retention Service Department

THREE SIMPLE WAYS TO MAKE AUTOMOTIVE CUSTOMERS HAPPY

January 28, 2020January 30, 2020 Contributing Writer 1863 Views Dealership Customer Retention, Dealership Service Retention

Customers come and go. Hopefully, they come back. If they don’t Just send them a coupon! Does this sound like your customer retention program? It might. After all, when

Parts and Accessories

Can Your Parts Department Keep Up With Amazon? Yes!

January 28, 2020February 11, 2020 Contributing Writer 1946 Views Dealership Parts Sales

In 2019, more than $12 billion worth of auto parts and accessories are expected to be sold online in the U.S. — twice the volume of just four years ago. That

Loyalty and Retention

A Recipe for Customer Retention

January 23, 2020January 30, 2020 Contributing Writer 1787 Views Dealership Customer Retention

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook

Digital Service Marketing Service Department

Five Online Marketing Must Haves for 2020

January 23, 2020January 30, 2020 Contributing Writer 1994 Views Dealership Service Marketing

In the highly connected world we live in today, car dealers need to be innovative, in order to stay ahead in the game. Online marketing has changed more in the last 5 years

Loyalty and Retention Service Department

How Important is Customer Retention to Your Store?

January 23, 2020January 30, 2020 Contributing Writer 2016 Views Dealership Customer Retention, Dealership Service Retention

You’ll never see a dealership Google image that isn’t like the one above—a smiling couple, seemingly happy with their experience of buying a vehicle. But are car buyers

Service Department

What Motivates Your Service Customer?

January 23, 2020January 30, 2020 Contributing Writer 1870 Views Dealership Service Marketing, Dealership Service Retention

With consumer expectations quickly rising, dealers are working to get ahead of the curve and build experiences that meet the needs of vehicle owners. Releasing the second phase of its

Automotive News Todays News

Cox Study Looks at Consumer Buying and Service Experience

January 22, 2020January 30, 2020 Contributing Writer 1782 Views

ATLANTA – It’s no secret the current car-buying experience has room for improvement and that few owners are looking forward to the next 3-hour wait while their vehicle is serviced. But

Dealership Recall Management Program Service Department

Recall Management Through Social Media

January 21, 2020January 30, 2020 Contributing Writer 1889 Views Dealership Customer Retention, Dealership Recall Administration Programs

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and

Do Service Loyalty Programs Really Work? Customer Retention strategy

Loyalty and Retention Service Department

Are Dealer Loyalty Programs Worth It?

January 20, 2020February 4, 2020 Contributing Writer 6213 Views Dealer Loyalty Programs, Dealership Customer Retention, Dealership Service Retention

A dealership’s best customers return for service after the factory warranty expires and eventually buy another new vehicle there. Dealers, fixed ops managers and automakers are searching for the Holy