Can Your Parts Department Keep Up With Amazon? Yes!
In 2019, more than $12 billion worth of auto parts and accessories are expected to be sold online in the U.S. — twice the volume of just four years ago. That
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Author: Contributing Writer
A Recipe for Customer Retention
Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook
Read moreFive Online Marketing Must Haves for 2020
In the highly connected world we live in today, car dealers need to be innovative, in order to stay ahead in the game. Online marketing has changed more in the last 5 years
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How Important is Customer Retention to Your Store?
You’ll never see a dealership Google image that isn’t like the one above—a smiling couple, seemingly happy with their experience of buying a vehicle. But are car buyers
Read moreWhat Motivates Your Service Customer?
With consumer expectations quickly rising, dealers are working to get ahead of the curve and build experiences that meet the needs of vehicle owners. Releasing the second phase of its
Read moreCox Study Looks at Consumer Buying and Service Experience
ATLANTA – It’s no secret the current car-buying experience has room for improvement and that few owners are looking forward to the next 3-hour wait while their vehicle is serviced. But
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Recall Management Through Social Media
Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and
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Are Dealer Loyalty Programs Worth It?
A dealership’s best customers return for service after the factory warranty expires and eventually buy another new vehicle there. Dealers, fixed ops managers and automakers are searching for the Holy
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Methods to Help Attract and Keep Service Techs
Amenities for employees at the new Courtesy Toyota dealership in Brandon, Fla., include a console for playing video games, above, and a self-service food market in the break room, below.
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Prepare for the Technician Stortage
A current study by NADA found that there is a serious shortage of technicians at dealerships, totaling somewhere around 20,000 – 25,000 positions nationwide. The trade group predicts that dealers
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