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Fixed Ops Today

Your Trusted Source For Fixed Ops Technologies

The Latest Fixed Ops Technologies and News for Automotive Retailers

  • Loyalty and Retention
  • Parts and Accessories
  • Service Department
  • Employee Retention
  • Reputation Management

Author: Contributing Writer

auto dealer retention programs loyaltytrac
Loyalty and Retention 

How to Drive Business Growth Without a Loyalty Program

January 3, 2020January 30, 2020 Contributing Writer 4300 Views Dealer Loyalty Programs

About half of the dealerships today offer some form of loyalty program. Many originate with the OEM like Ford or GM but what if your OEM does not offer such

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automotive Service retention
Digital Service Marketing 

The Benefits of Proper Service Menuing

January 3, 2020January 30, 2020 Contributing Writer 4279 Views Dealer Loyalty Programs, Dealership Service Retention

Many customers are not aware of the elements involved required for  proper vehicle maintenance.  At best, they know to change their oil every few thousand miles. If you don’t use

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Service Department marketing
Loyalty and Retention Service Department 

What Do Service Customers Really Want?

January 3, 2020January 30, 2020 Contributing Writer 10072 Views Dealership Customer Retention, Dealership Service Marketing

What your customers really – really – really want and what will make them loyal to your dealership and say wonderful things about you and your local brand to other

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Parts department
Parts and Accessories 

Expert Tips To Grow Parts Sales

January 1, 2020January 30, 2020 Contributing Writer 8964 Views Dealership Parts Sales

Many dealership parts managers feel as if they’re “hostages” of the service and sales departs. That’s because – in many dealerships – the only way to sell more parts is

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dealer app loyalty

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