Dealership Customer Retention Strategies

Why You Need a Long Term Value Metric for Fixed Operations

May 8, 2020May 8, 2020 Contributing Writer 3912 Views Dealership Customer Retention, dealership loyalty, fixed ops

For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between

Loyalty and Retention

Do Dealer Loyalty Programs Work?

February 4, 2020June 8, 2020 Contributing Writer 3603 Views Auto Dealer Customer Retention, Dealership Customer Retention

The short answer is “yes.” The long answer is “yes, but…” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses

Service Department

Generating Service Dept Profit While Growing Your Retention

February 4, 2020April 7, 2020 Contributing Writer 3949 Views Dealership Customer Retention, Dealership Service Retention

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning. What we probably won’t

Loyalty and Retention Service Department

How Dealerships Can Increase Service Drive Profitability

January 30, 2020 Contributing Writer 3960 Views Dealership Customer Retention, Dealership Service Retention

How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your dealership’s service department process to generate more revenue

Loyalty and Retention Service Department

THREE SIMPLE WAYS TO MAKE AUTOMOTIVE CUSTOMERS HAPPY

January 28, 2020January 30, 2020 Contributing Writer 3810 Views Dealership Customer Retention, Dealership Service Retention

Customers come and go. Hopefully, they come back. If they don’t Just send them a coupon! Does this sound like your customer retention program? It might. After all, when

Loyalty and Retention

A Recipe for Customer Retention

January 23, 2020January 30, 2020 Contributing Writer 3713 Views Dealership Customer Retention

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook

Loyalty and Retention Service Department

How Important is Customer Retention to Your Store?

January 23, 2020January 30, 2020 Contributing Writer 3918 Views Dealership Customer Retention, Dealership Service Retention

You’ll never see a dealership Google image that isn’t like the one above—a smiling couple, seemingly happy with their experience of buying a vehicle. But are car buyers

Dealership Recall Management Program Service Department

Recall Management Through Social Media

January 21, 2020January 30, 2020 Contributing Writer 3829 Views Dealership Customer Retention, Dealership Recall Administration Programs

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and

Do Service Loyalty Programs Really Work? Customer Retention strategy

Loyalty and Retention Service Department

Are Dealer Loyalty Programs Worth It?

January 20, 2020February 4, 2020 Contributing Writer 8155 Views Dealer Loyalty Programs, Dealership Customer Retention, Dealership Service Retention

A dealership’s best customers return for service after the factory warranty expires and eventually buy another new vehicle there. Dealers, fixed ops managers and automakers are searching for the Holy

Digital Service Marketing Loyalty and Retention

How to Get The Most Out Of Your CRM

January 17, 2020January 30, 2020 Staff Writter 3747 Views Dealership Customer Retention

Customer Relationship Management (CRM) has grown exponentially in importance since it was first introduced. The first CRM systems were little more than contact management systems. Today, however, CRM technology has

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