The Latest Fixed Ops Technologies and News for Automotive Retailers
We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning. What we probably won’t
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How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your dealership’s service department process to generate more revenue
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A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single
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Customers come and go. Hopefully, they come back. If they don’t Just send them a coupon! Does this sound like your customer retention program? It might. After all, when
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You’ll never see a dealership Google image that isn’t like the one above—a smiling couple, seemingly happy with their experience of buying a vehicle. But are car buyers
Read moreWith consumer expectations quickly rising, dealers are working to get ahead of the curve and build experiences that meet the needs of vehicle owners. Releasing the second phase of its
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A dealership’s best customers return for service after the factory warranty expires and eventually buy another new vehicle there. Dealers, fixed ops managers and automakers are searching for the Holy
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Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study,
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As national sales plateau and eventually decline, and the pond that we’re all fishing begins to go dry, your existing customers become that much more important to the overall ongoing
Read more The service department is often referred to as the backbone of the dealership; it’s known to bring hard-earned customers back in again and again. Surprisingly, we found that on average
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