Building Dealership Local Brand Loyalty
The automotive industry has been in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. Throw in the all the issues that
Read moreThe automotive industry has been in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. Throw in the all the issues that
Read moreThe short answer is “yes.” The long answer is “yes, but…” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses
Read moreHow can your dealership increase its service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your dealership’s service department process to generate more revenue
Read moreA recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single
Read moreCustomers come and go. Hopefully, they come back. If they don’t Just send them a coupon! Does this sound like your customer retention program? It might. After all, when
Read moreDealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook
Read moreYou’ll never see a dealership Google image that isn’t like the one above—a smiling couple, seemingly happy with their experience of buying a vehicle. But are car buyers
Read moreA dealership’s best customers return for service after the factory warranty expires and eventually buy another new vehicle there. Dealers, fixed ops managers and automakers are searching for the Holy
Read moreCustomer Relationship Management (CRM) has grown exponentially in importance since it was first introduced. The first CRM systems were little more than contact management systems. Today, however, CRM technology has
Read moreAs national sales plateau and eventually decline, and the pond that we’re all fishing begins to go dry, your existing customers become that much more important to the overall ongoing
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