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Fixed Ops Today

Your Trusted Source For Fixed Ops Technologies

The Latest Fixed Ops Technologies and News for Automotive Retailers

  • Loyalty and Retention
  • Parts and Accessories
  • Service Department
  • Employee Retention
  • Reputation Management

Author: Contributing Writer

Dealership reputation management
Reputation Management 

30% Reverse a Negative Reviews When Companies Respond

June 1, 2020June 1, 2020 Contributing Writer 4014 Views

30% of consumers admit to reversing negative reviews once their concern has been responded to. Despite consumer demand to have online reviews answered by businesses, only 12% report that their

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dealership loyalty
Current Featured Article 

Why You Need a Long Term Value Metric for Fixed Operations

May 8, 2020May 8, 2020 Contributing Writer 4292 Views Dealership Customer Retention, dealership loyalty, fixed ops

For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between

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dealership service retention
Current Featured Article 

A Fresh Focus on Fixed Ops Is Paying Off

February 11, 2020February 11, 2020 Contributing Writer 4002 Views

  In 2018, over half of dealership visits included at least two services per customer repair order — indicating that dealers are successfully cross-selling maintenance and repair services. Nearly three

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Dealership employee retention
Employee Retention 

Is Employee Turnover Hurting Your Dealership?

February 4, 2020February 4, 2020 Contributing Writer 4172 Views Dealership Employee Retention

The auto industry has dealt with several changes in recent years, largely in response to new spending habits and expectations of millennials both as consumers and employees. While dealerships have

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Loyalty and Retention 

Do Dealer Loyalty Programs Work?

February 4, 2020June 8, 2020 Contributing Writer 3872 Views Auto Dealer Customer Retention, Dealership Customer Retention

The short answer is “yes.” The long answer is “yes, but…” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses

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retention programs
Service Department 

How to Improve Service Appointment Setting

February 4, 2020February 4, 2020 Contributing Writer 4323 Views Dealership Service Marketing

Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to just get through quickly; many advisors

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loyalty marketing services
Service Department 

Generating Service Dept Profit While Growing Your Retention

February 4, 2020April 7, 2020 Contributing Writer 4327 Views Dealership Customer Retention, Dealership Service Retention

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning. What we probably won’t

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CRM Auto
Reputation Management 

Market Your Online Reputation – Thats is, if Its Good!

January 30, 2020January 30, 2020 Contributing Writer 4123 Views Dealership Online Reputation Management

Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want, while a few will be

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Dealership branded mobile apps
Loyalty and Retention Service Department 

How Dealerships Can Increase Service Drive Profitability

January 30, 2020 Contributing Writer 4338 Views Dealership Customer Retention, Dealership Service Retention

How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your dealership’s service department process to generate more revenue

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Dealership Employee Retention
Service Department 

Can Live Chat Help Your Service Techs?

January 28, 2020January 30, 2020 Contributing Writer 4361 Views Dealership Employee Retention

Your service department is a busy place. Customers come to you on a daily basis to solve problems with their vehicles. They come in person, and they call on the

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dealer app loyalty

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