Contributing Writer, Author at Your Trusted Source For Fixed Ops Technologies

Methods to Help Attract and Keep Service Techs

January 17, 2020January 30, 2020 Contributing Writer 4242 Views Dealership Employee Retention

Amenities for employees at the new Courtesy Toyota dealership in Brandon, Fla., include a console for playing video games, above, and a self-service food market in the break room, below.

Dealership Service Technicians ultracare

Employee Retention

Prepare for the Technician Stortage

January 16, 2020January 30, 2020 Contributing Writer 4140 Views Dealership Employee Retention

A current study by NADA found that there is a serious shortage of technicians at dealerships, totaling somewhere around 20,000 – 25,000 positions nationwide. The trade group predicts that dealers

Parts and Accessories

Growing Online Parts Sales

January 15, 2020June 8, 2020 Contributing Writer 4274 Views Dealership Parts Sales

While the new and used-car sales departments stay focused on “getting tail lights across the curb,” the possibility of increasing parts sales at auto dealerships does not go unnoticed by

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Parts and Accessories

Increasing Dealership Parts Sales

January 15, 2020January 30, 2020 Contributing Writer 4119 Views Dealership Parts Sales

Increasing parts sales at auto dealerships is an ongoing challenge across the industry. Many experts have thrown their hats into the ring of public opinion on the matter, but few

Parts and Accessories

Parts Pricing Strategies

January 15, 2020January 30, 2020 Contributing Writer 4191 Views Dealership Parts Sales

Does your parts department consistently sell parts at the Manufacturers’ Suggested Retail Price (MSRP)? If the answer is yes, you’re losing out on thousands of dollars in potential profit every

Reputation Management

Five Tips for Improving Service Reviews

January 15, 2020January 30, 2020 Contributing Writer 4228 Views Dealership Online Reputation Management, Dealership Service Retention

Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study,

Reputation Management

Online Reputation Management

January 15, 2020January 30, 2020 Contributing Writer 116 Views Dealership Online Reputation Management

In today’s automotive business climate, consumers increasingly turn to family, friends, peers and even strangers to make buying decisions, especially those considered to be Millennials. Decisions as broad as who

Digital Service Marketing Loyalty and Retention Service Department

Preparing for a Market Slowdown

January 15, 2020April 7, 2020 Contributing Writer 9063 Views Dealership Service Marketing, Dealership Service Retention

As national sales plateau and eventually decline, and the pond that we’re all fishing begins to go dry, your existing customers become that much more important to the overall ongoing

Service Department

Stop Losing Your Service Customers

January 14, 2020January 16, 2020 Contributing Writer 4291 Views Dealership Service Retention

The service department is often referred to as the backbone of the dealership; it’s known to bring hard-earned customers back in again and again. Surprisingly, we found that on average

Loyalty and Retention

Loyalty and Local Branding

January 10, 2020January 30, 2020 Contributing Writer 4319 Views Dealer Loyalty Programs

Customer loyalty programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs